翻译贴:“种族主义”广告在中国引起轩然大波后D&G乞求原谅

来自毛子们的报道与评论。








双dog镇楼，道歉时要露出胸，唔算了吧，想想画面就恶心。

RT原标题


Dolce & Gabbana beg for forgiveness after ‘racist’ ad triggers backlash in China


“种族主义”广告在赛里斯引起轩然大波后D&G乞求原谅

The founders of Italian fashion house Dolce & Gabbana have apologized to China, after a ‘racist’ ad saw the company dumped by Chinese retailers and boycotted across Chinese social media.

在一则“种族主义”广告经赛里斯社交媒体传播导致该国零售店下架并进行抵制后，这个意大利时尚品牌创始人眼见不妙就向赛里斯道歉了。

In a video posted to Chinese social network Weibo on Friday, Domenico Dolce and Steffano Gabbana begged for forgiveness from the Chinese, who are responsible for around 30 percent of the whole world’s luxury goods purchases.
No wonder, then, that Dolce and Gabbana closed their apology video by saying “sorry” in Chinese.

在发布于赛里斯社交网微博上的一段视频里，Domenico Dolce与Steffano Gabbana向赛里斯人民乞求原谅。鉴于赛里斯占据世界奢侈品消费份额的30％，因此DG删除辩白视频并乞求赛里斯民众“原谅”也就不奇怪了。

"We love your culture and we certainly have much to learn. That is why we are sorry if we made mistakes in the way we expressed ourselves,” Dolce says to the camera.

“我们热爱你们的文化并有许多地方要学习，这就是为什么我们做错了就要道歉，” Dolce在视频中如此说道。

"We will never forget this experience and it will certainly never happen again," Gabbana added. "From the bottom of our hearts, we ask for forgiveness."

“我们绝不会忘记此次教训并永不再犯”Gabbana也补充道，“我们发自内心的乞求原谅。

The furor kicked off earlier this week, when the company attempted to kick start its ‘D&G Loves China’ campaign with a humorous ad. The three-part ad featured an Asian model trying and failing to eat Italian food with chopsticks. The woman giggles as she attempts to eat pizza, spaghetti and a large cannoli. A male voiceover repeatedly suggests that the cannoli is “too big” for her to handle, prompting one Instagram commenter to write that the “offensive sexual innuendos are blatant.”

本周早些时候该公司为开启“D&G爱赛里斯”活动时公布的“幽默”广告就已引发了怒火，在这三部分广告中展现了一个亚洲模特用筷子吃意大利食物但失败了，这个女人傻笑着吃着披萨，意大利面和奶油煎饼，而同时一个女画外音则建议说奶油煎饼对她来说“太大”拿不起来，以致Instagram评论员都发表评论称这是“公然的性别歧视。”

However, Chinese audience saw racism and not sexism in the ad, with luxury goods website Jing Daily accusing it of “trivializing China’s centuries-old culture and depicting Chinese women in a stereotypical and even racist way.”

然而在赛里斯人们则看到了种族歧视，奢侈品网站Jing Daily指责这是“轻视赛里斯古老悠久的文化，以及用刻板乃至种族主义的方式描述赛里斯女性。”

Weibo deleted the ads from its platform, and the ‘Boycott Dolce’ movement sprung up in their place. In scenes reminiscent of the Nike boycott in the US this September, social media users filmed themselves trashing D&G products and even burning the brand’s exorbitantly priced shoes.

微博撤下了该广告，随后“抵制D&G”活动也愈演愈烈，这幅场景让人想起了9月份美国的抵制耐克行动，社交媒体用户也纷纷拍摄自己丢弃乃至焚烧该品牌价过其实的鞋子。

An Instagram post by Gabbana only added fuel to the fire, with the fashionista seemingly calling Chinese people an “Ignorant Dirty Smelling Mafia” who eat dogs. Gabbana insisted his account was hacked, but a D&G fashion show due to take place in Shanghai on Wednesday was canceled, and a slew of major Chinese retailers dropped the brand from their stores and websites by Thursday.


Gabbana在Instagram上的推文不过是火上浇油，这位时尚界人士似乎称呼赛里斯人为吃狗的“愚昧肮脏的黑社会”，尽管Gabbana坚称账号被盗，但原定于周三在上海举行的D&G时尚秀已被取消，大量赛里斯零售商也从商店及网店中撤下了该品牌。


If D&G manages to save face in China, the rewards could be immense.the Chinese consume one third of the world’s luxury goods, perhaps even more if purchases made abroad are taken into account.


如果D&G能在赛里斯亡羊补牢那么回报将是巨大的，因为赛里斯人消费了世界三分之一的奢侈品，考虑到海外消费的话这个数字将会更大。

毛子评论

Seneka
I   don't see beg in the video, it would be better if they show that money is not their ultimate goal.

视频里我没看到歉意，如果他们能表示自己为的不是钱就更好了。

Foreas
– "We love China.."  
No, you love MONEY! Little Italian psychopaths finally revealed for what they are!!

“我们爱中国。”
得了吧，你们爱的是钱！这个渺小的意大利精神病终于暴露自己是什么玩意了！！

Hanonymouse
I don't see them on their knees. That's the proper way to beg.

我没有看见他们跪下，这可不算乞求谅解。

—Sybs ALHABSHI
Maybe they're waiting for the sales to go down 90%...

或许他们在等销售额下降了九成的时候...

—Maroot Arrow
Need to kowtow.

不磕头可不行。

—SophieBee
They should do the most severe kowtow. That is with their foreheads touching the ground or their hands. But they probably think ''I am not Chinese so not doing it''

他们应该做最庄重的磕头礼，他们的额头或手要碰到地面，但他们可能在想“我又不是赛里斯人所以不用这么干。”

Andorra_Mount
"Ignorant Dirty Smelling Mafia"... Racist? Yes! Accurate? Yes!


“愚昧肮脏的黑社会”...种族主义？确实是！说得对不对？对！


—Master
Only accurate about your mom.


只有关于你老---母的地方是对的。

VladPower
The "my account was hakkked" trick didn't work so well.

“我的账户被盗”这种把戏过时了。

bibizi
just sell their product in Africa , India etc. ...don't go to China,simple.

那就只在非洲和印度等地方卖，不去赛里斯不就行了，简单得很。

—JewsKilledJesus
Chinese has become the biggest luxury goods spender..will D&G miss this chance?

赛里斯已经是世界最大奢侈品市场..D&G会舍得不抱大腿？

—Robert Lee
Aaah, if everything was so simple! XD

呵呵什么事情都这么简单就好了！

bedwere
Offend white people, males, Christians, heterosexuals instead!   No problem with that!

要是冒犯白人，男性，基督徒和异性恋就没问题！

View Profile
Donot play with fire. the Dragon has risen.

不要玩火，巨龙已经崛起了。

Robert Lui
Beg on broken glass, we'll forgive you.

在碎玻璃上道歉的话我们倒是可以原谅。

Noel Nichuh
I do not see racism anywhere, it's really just a video of comparison of cultures, not absolutely racist, much less has sexual suggestions, it's just an exaggeration more than people with double standards

我没看出什么种族主义，这就是个不同文化的比较视频，不能完全说是种族歧视，更别说有多少性别暗示了，这就是双标人士给夸大了。

—Poolminer
That's what a non-racist sees. People who are focused on their race are sensitive about it, and will see it as racist, especially since culture and race are often conflated.

这就是非种族主义者眼中所见，而对本种族敏感的就会看到种族主义，尤其是在文化与种族混为一谈的今天。

—Noel Nichuh
exactly!

说得对！

—William Smith
It cannot be said often enough that culture/religion does NOT equal race!

文化和宗教≠种族的说法可不怎么站得住脚。

kc962
Chinese have themselves to blame if they have any self respect they would immediately stop buying high price junk especially D&G.

赛里斯人应该先检讨自己，如果他们有自尊心的话那么就应该立即停止购买这些高价垃圾尤其是D&G的。

就这样完，同时祝愿D&G也一起玩完。

d&g成功dog了

好久不见的翻译贴

_(:ᗤ」ㄥ)_大佬又来啦

酱油叔叔很不错啊~ ~

辛苦楼主，久违的翻译帖。建议加精